The platform is rolling out a updated setting that enables them to lessen the amount of AI-created media appearing in their feeds. This move comes as the platform announced that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development comes amid a increase in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is often absurd or bizarre.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to educational videos, and we want to give people the power to adjust the amount of that, based on their own choices,” stated a platform representative.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its app tagged as made with AI. Overall, over 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI-generated videos they view by using the “manage topic” option in the platform and picking AI-made media. Additional categories that currently be controlled under the filter include politics, style, aesthetics, and choreography.
Content Labeling and Policies
Its policies require creators to identify convincing AI-generated content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will now apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a $2m AI literacy fund for specialists and groups to develop educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to educating coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, during debate over intentions to lay off a large number of review team members in the United Kingdom. It is expected to eliminate hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official explained that human moderation would continue to be important, but AI can protect employees by filtering out the most harmful content before it gets reviewed by people. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
